Director - Product Marketing

Job Locations US
Job Post Information* : Posted Date 3 weeks ago(02/01/2025 15:39)
Job ID
2024-4989
# of Openings
1
Job Family
Marketing and Communications

Overview

Core42, a G42 company, leading provider of sovereign cloud, AI infrastructure, and services. We deliver transformative technology solutions that empower individuals, enterprises, and nations to unlock the full potential of AI. With a mission to accelerate innovation and help our partners achieve ambitious goals, Core42 combines sovereign capabilities with scalable, high-performance compute infrastructure, positioning itself at the forefront of AI innovation in the Middle East and beyond. Learn more at www.core42.ai.


The Product Marketing Director will drive our go-to-market strategy and market positioning. This role will be crucial in articulating our value proposition, developing compelling narratives around our technology, and accelerating market adoption and engagement on our cloud infrastructure solutions, with a focus on revenue growth through effective 360 campaigns and partnerships. This position will utilize market intelligence, competitive analysis, and customer data to enhance product positioning, refine launch strategies, and foster product growth. The role involves collaboration with brand, operations, and sales teams to ensure strategic and executional alignment. It reports directly to the SVP of Marketing & Communication and provides cross-functional support to the product executive teams.

Responsibilities

  • Build and lead the team defining product launch strategy and driving go-to-market plans that include effective messaging, positioning, and differentiation for the product narrative
  • Create compelling narratives that resonate with technical decision-makers and C-level executives, curating high impact messaging, AI use cases/impact and core product themes and pillars aligned to customer value
  • Deliver sales enablement and field support, including ongoing collaboration across the sales, partner, and engineering organizations to develop sales ready collateral to support new product announcements, content updates, portfolio changes and annual solution programs. Develop content that best resonates with customer value and drive to high utilization and value with global field and partner teams.
  • Oversee high performance team of product marketing and market intelligence
  • Craft clear, compelling value propositions for new and existing products and content including whitepapers, case studies, blogs, and technical content
  • Analyze market trends, competitive landscape, and customer insights to inform product marketing strategies, and contribute to developing product messaging and assets across all marketing channels (website, social media, GTM collaterals, etc.)
  • Develop and refine go-to-market (GTM) strategies for new products, features, or market expansions.
  • Provide key stakeholders with benchmarking reports & data driven insights highlighting the impact & value creation the innovative idea could generate for the organization
  • Collaborate with product managers to align product positioning with market needs.
  • Support go-to-market strategies by developing sales enablement materials such as product brochures, presentations, and FAQs.
  • Work with Demand Generation to create targeted campaigns and programs
  • Create dashboards and reports to track KPIs such as market penetration, customer acquisition, and product adoption.
  • Identify growth opportunities through analysis of customer segments, buyer behavior, and market gaps.
  • Conduct customer interviews and gather feedback to refine messaging and identify new opportunities.

Qualifications

  • 10+ years of B2B technology marketing experience, with 3+ years in cloud infrastructure or enterprise software
  • Understanding of GPU computing and acceleration technologies
  • 4+ years direct people management experience (or virtual teams)
  • Proven track record of successful product launches and marketing campaigns
  • Strong portfolio of content creation and messaging development
  • Bachelor's degree in Marketing, Business, Computer Science, or related field
  • Familiarity with GTM frameworks and product launch processes.
  • Proficient in data visualization and reporting tools (e.g., Excel, Tableau, Power BI).

What working at Core42 Offers:

Join our diverse team of 1100+ employees representing 68 nationalities fostering an inclusive, innovative and collaborative environment. At Core42, we foster a culture grounded in trust, accountability, and high performance. We are united by our values: Grit, where we overcome challenges with resilience and determination; Passion, which drives us to pursue excellence in everything we do; and Impact, as we aim to inspire progress and create meaningful change. Our team members thrive in an environment where each person’s contributions propel us forward, and together, we are committed to achieving extraordinary results.  


Culture: An open, diverse and inclusive environment with a global vision that encourages personal growth and focuses on ground-breaking, industry-first innovations.
Growth Opportunity: Outstanding learning, development & growth opportunities via structured training programs and innovative, high-tech projects.
Rewards: A competitive total compensation package and certain roles have access to medical, dental, and vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, life insurance, and wellbeing benefits, among others. 

 

The U.S. base salary range for this full-time role is $200,000 to $280,000. Core42 is a total compensation company. Certain roles are eligible for additional rewards, including merit increases, annual bonuses, and long term incentive plans. These awards are allocated based on individual and company performance. In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee’s role. Actual pay within this range will depend on factors such as the specific work location, job-related skills, experience and relevant education or training.

 

Core42 is committed to building a diverse and inclusive workplace. As an equal opportunity employer, Core42 does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age or any other legally protected status. In compliance with the Americans with Disabilities Act (ADA), we provide reasonable accommodations to qualified individuals with disabilities throughout the application and employment process. If you need assistance or a reasonable accommodation due to a disability, please contact us on reasonableaccommodations@core42.com including the role you’re applying for and the accommodation necessary to assist you with the recruiting process.

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